"The assignment that led to the creation of the Gaslight District project was to create a company and design a standards manual detailing the logo usage, application examples, and so forth. I had recently found a great collection of victorian period merchandise and decided I’d focus my project around a victorian inspired haberdashery, and named it the Gaslight District. The Gaslight District would feature both authentic recreations of Victorian menswear and modern interpretations of Victorian style."
Andrew Zo designed the Clifton engagement ring box, a unique product that not only conceals the ring in a slim, wallet-size container before the big proposal, but also unfolds to show the ring pirouetting like a blooming flower.
Idea of the branding is to create a hotel that is not only a young, fun and easy place to stay and relax, but also a up-to-date and trendy landmark that could sell cultures and lifestyles generated by the typeface Helvetica. Essential theme of the branding is based on the visual attributes of the typeface, which is neutral, clean, simple. As it is most beautiful when it is by itself, focus of the overall branding was on keeping everything simple and clean in terms of typography as well as use of colors. While reinterpreting essential hotel products in ‘Helvetica’ way, the brand also introduces bunch of unconventional items in a range of categories.
Peepers of the Decades is a fictitious eyewear brand that introduces classic frames that represent past decades. Feeding off the different styles coming from the 50s, 60s, and 70s, I created representational vectors of the frames and applied eye make up reflective of that time period. The bottom of each box features a duotone photograph from that decade and one side has some quirky slang words. I designed a different pattern for each decade that represents the styles that were popular at that time which also is reflected in the color choices. My process began with creating three dimensional, to-scale mockups in SketchUp to test colors and pattern proportions.
New T-shirt packaging is the part of the new identity of Russian streetwear brand «Hard Lunch». The conception is adaptation of fast food package for streetwear products: for example, roll-box for tees, pizza-box for hoodies and sweatshirts. Creative approach to packaging is fully consistent with the aesthetics of the brand, creates a holistic, complete and unique image of the streetwear brand «Hard Lunch». Textured surface boxes, sleek design with an emphasis on typography and perforated tear strip in the middle gives an unexpected experience to person who get our t-shirt. This package retains all the freshness prints and allows you to get a T-shirt Hard Lunch intact.
"It was important right from the start to showcase Puree as a specialty produce company that is quite different than your typical organic mom and pop store. In order to accomplish this it was important to create a timeless Identity that held up to Puree’s standards of simplicity and aesthetic value. Inviting people to make the most of the food they eat."